The topic of branding has been on my mind a lot recently. I write many different genres, so I'm not quite sure how to brand myself as an author. And although agents and editors constantly talk about branding, I often find the idea of it distasteful. Why, you may ask? Well, in my experience, some authors brand themselves a bit too much.
I know one author who is obsessed with chocolate and has chocolate in every single one of her books. It has come to a point where I refuse to read her books now, because her obsession is extremely annoying.
Another author I know has branded herself as one of the dirtiest romance writers out there, pushing the issue to a point where she has been shunned by some of her fellow writers.
Now, those are just two examples. I have more, but I'm afraid they'd become too specific and people might be able to pick them out... which I guess, in a way, means that author successfully branded themselves. But is it a good thing to be known for a brand if it annoys the reader? Hard to say, IMO. I haven't made up my mind on anything--I'm just rambling up here =)
So what do you think? Do you have a specific brand, or are you unsure what you want to do? Have you come across an author brand that annoys you?